Privacy Policy

1. Personal Data We Collect

We collect personal data that is necessary to provide you with our services and to improve your experience with us. This may include:

1. Identity information: full name, gender, nationality, date of birth, and details of accompanying family members or guests.
2. Contact information: postal address, telephone number, and email address.
3. Payment information: credit or debit card details, billing address, and transaction records. Payment data is processed through secure channels and is not stored beyond what is legally required.
4. Reservation and stay information: check-in and check-out dates, room type and preferences, special requests, and records of services used during your stay.
5. Loyalty and marketing data: membership details, communication preferences, survey responses, and records of promotional participation.
6. Communication records: correspondence with our team, including phone calls, emails, and online enquiries.
7. Technical and usage data: IP address, browser type, device identifiers, pages visited, and geographic location data collected via cookies and similar technologies.

We do not knowingly collect sensitive personal data such as religious beliefs, political opinions, health information, racial or ethnic origin, or sexual orientation. For guests under the age of 18, we collect only the minimum information necessary — name, nationality, and date of birth — and only when provided by a parent or guardian.

2. How We Collect Your Data

1. Direct interactions: when you make a reservation, complete a check-in, submit an enquiry, or contact our team.
2. Online platforms: through our website, booking engine, and social media channels.
3. Third-party sources: including travel agents, online travel agencies (OTAs), and payment service providers.
4. Marketing activities: when you subscribe to newsletters, participate in promotions, or engage with our communications.

3. How We Use Your Data

1. Service delivery: to confirm and manage your reservation, facilitate your stay, process payments, and respond to requests or complaints.
2. Service improvement: to evaluate and enhance the quality of our accommodation, dining, events, and other services across our properties.
3. Personalisation: to tailor our communications, offers, and on-property experience to your preferences and interests.
4. Marketing: to send you relevant promotions and updates from The Regent Cha-Am Beach Resort and other Nu Chapter Hotels properties — only where you have consented or where we have a legitimate interest to do so.
5. Legal and compliance obligations: to meet our statutory, regulatory, and fiscal requirements under applicable Thai and international law.

4. Legal Basis for Processing

• Contract performance: processing necessary to fulfil a reservation or provide services you have requested.
• Legitimate interests: to operate and improve our business, prevent fraud, and maintain security.
• Legal obligation: to comply with applicable laws, regulations, and law enforcement requests.
• Consent: where we have obtained your explicit consent, such as for marketing communications.

5. Sharing Your Data

1. Nu Chapter Hotels properties: to deliver seamless service across our hotel group, including The Regent Cha-Am Beach Resort, VALA Hua Hin, and Regent Chalet.
2. Trusted service providers: technology vendors, payment processors, marketing agencies, legal advisors, and other parties who support our operations — all bound by confidentiality obligations.
3. Regulatory and government authorities: where required by Thai law or in response to valid legal process.
4. Business transfers: in the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction.

We do not sell your personal data to third parties for their own marketing purposes.

6. Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes described in this policy and in accordance with our legal obligations. When personal data is no longer required, we delete or anonymise it in a secure manner.

7. Data Security

Nu Chapter Hotels has implemented appropriate technical and organisational measures to protect your data against unauthorised access, loss, disclosure, or destruction — including SSL encryption for all online transactions and restricted access controls. While we take every reasonable precaution, no internet transmission can be guaranteed to be completely secure.

8. Your Rights

Subject to Thailand's Personal Data Protection Act (PDPA), you have the following rights:

1. Right of access: to request confirmation of whether we hold your data and to obtain a copy.
2. Right to rectification: to request correction of inaccurate or incomplete data.
3. Right to erasure: to request deletion of your data where it is no longer necessary.
4. Right to restrict processing: to request that we limit how we use your data in certain circumstances.
5. Right to data portability: to receive your data in a structured, machine-readable format where technically feasible.
6. Right to object: to object to processing based on legitimate interests, including direct marketing.
7. Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, contact our Data Protection Officer at dpo@regent-chaam.com. We will respond within a reasonable timeframe and may request proof of identity before making changes.

9. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and deliver relevant content. You may configure your browser to refuse or delete cookies at any time. For more information, visit www.allaboutcookies.org. To opt out of interest-based advertising, visit www.aboutads.info/choices.

10. Contact Us

You also have the right to lodge a complaint with the Office of the Personal Data Protection Committee (PDPC) of Thailand if you believe your data rights have been violated.

Last updated: May 2026  ·  Nu Chapter Hotels Co., Ltd.